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Blogs

2013 Chicago Auto Show Highlights

2014 Tundra Decisive Latino

The auto show season is in high gear. The North American International Auto Show is done and the New York Auto Show is looming. There was one in between, however, the Chicago Auto Show, where some manufacturers made a splash.

Toyota and Chevrolet took this opportunity to reveal potentially game changing vehicles, the 2014 Tundra and 2014 Cruze Diesel, respectively, while Nissan highlighted its performance lineup.

GM Shares a Peek at New Light-Duty Trucks

In the truck market, one-upmanship rules. The Chevrolet Silverado, a gentleman in its class (bowtie and all), and its sibling, the GMC Sierra (above), will be the newest on the market in 2013.

Baby Gets a Bath

Mazzda 3 SkyActiv Decisive Latino

The purpose of a long-term vehicle test, besides getting more seat time, is to provide a real world experience with the vehicle. Issues can crop up that necessitate dealing with the dealership or even regular maintenance may need to be addressed.

Outstanding Interiors Mark Second Annual Heels and Wheels

heels and wheels 2012 Decisive Latino

At the second annual Heels and Wheels program, women in the auto industry came together, once again, to talk about cars as well as celebrate the role of women as consumers and decision makers in the auto industry.

Spending Quality Time with the Mazda3

Mazda3 blog Decisive Latino

In the car writing business, getting more than a week to test drive a vehicle is rare, so when Mazda agreed to loan me a Mazda3 Touring for three months, I was stoked.

My experience with Mazdas has been they all live up to the advertised “Zoom, zoom,” tag line and since the model I’ll be driving is a six-speed manual version, it’s sure to be peppy. But what will set this Mazda3 apart from other models I’ve tested is the SKYACTIV technology.

Harley Davidson Explores L.A.'s Latino Inner Sanctum

Decisive Latino at Harley Davidson boot camp

In the Latino community, who you know matters and not just for prestige points, but to establish provenance. We’re all connected by the same historical moment so it helps to narrow down who you are by who your family is, where they came from, whom they knew, etc.

The Auto Show Circuit, Latino Style

Historically, my experience with auto shows involves racing from one manufacturer’s stand to another to find a seat. The reveals have gotten much tamer since the last time a Jeep crashed through the glass at the North American International Auto Show, but to get a first look at vehicles that manufacturers hope to energize the brand is still a bit of a thrill.

Entering Emerging U.S. Hispanic Markets

Insights about expanding marketing plans and attitudes to fit the changing Hispanic market landscape.
 
There is great motivation for brands to invest more public relations and marketing dollars into the established American Hispanic markets. However, the following points leave little room to second-guess the benefits of investing in “emerging” U.S. Hispanic markets.
 
Respond to Hispanics’ Needs and Behaviors
 

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